Explore Built for Decades
See the working 12-week coaching offer and the result it is being designed to support.
See the programmeA note for ReformYourBody visitors
ReformYourBody was where this work began. Built for Decades is where it continues.
You have arrived here because ReformYourBody was my original personal training business. I later moved into software, finance and product leadership, but the questions behind the work never disappeared: how do people build strength, health and confidence in a way that survives real life?
Who I am
A coach, product builder and returning client of my own advice.
I am Martin-Pierre. I spent years coaching training and nutrition, ran a small private gym in north-west London and built software for fitness professionals. My later work across SaaS, finance and senior public-service product roles gave me a different view of the same problem: a good plan has to work when time, attention and circumstances change.
Built for Decades brings those strands together. It is being built carefully around personal judgement, useful evidence and a system that adapts without turning every difficult week into another complete restart.
If you knew the earlier business, thank you. This is the next, more considered version of the work.
Where to go next
Start with the part that brought you here.
Understand the system
Learn how ordinary, compressed and minimum-useful routes help a plan survive real working and family life.
See how it worksMeet the founder
Read how coaching, fitness software and later product work shaped the thinking behind the new business.
About Martin-PierreThe new home